"Unmute Santorini" features two distinct battle formats that challenge creators to showcase their content creation skills, creativity, and ability to share unfiltered opinions. Each format is designed to test different aspects of a creator's abilities while promoting free speech and authentic expression.
Creators will compete in both TikTok challenges and offline battles. The competition is designed to highlight the importance of free speech and unfiltered content in today's media landscape, with winners receiving exclusive prizes and recognition.
The TikTok Battle Format challenges creators to produce compelling short-form content under specific themes and constraints. Each challenge focuses on authentic, unfiltered expression while promoting free speech and genuine opinions.
All participating influencers will create new TikTok accounts for fair competition, ensuring that all creators start with a level playing field. This approach allows for authentic growth and engagement without the advantage of existing followers.
Winners will be determined based on creativity and overall impact, with a focus on genuine expression and unfiltered opinions rather than polished production.
Focus on brand introduction and personality establishment. Teams must create a minimum of 3 TikToks per member, including specific content requirements.
Emphasize local business integration and audience engagement. Each video must feature different local businesses and cultural elements.
Focus on comprehensive brand storytelling and call to action. Teams must create a cohesive narrative across all videos and highlight sponsors.
The Offline Battle Format tests creators' ability to think on their feet, work as a team, and express themselves authentically in real-world scenarios. These challenges are designed to push creators out of their comfort zones and encourage genuine, unfiltered expression.
Each challenge is filmed for the reality TV series, capturing authentic reactions, emotions, and interactions between contestants. This format allows viewers to see the real personalities behind the social media personas.
Winners will be selected based on who delivers the most authentic and engaging content, with an emphasis on genuine expression and unfiltered opinions.
Top 5 performers from online battles enjoy a luxury yacht trip while creating authentic content about their experience.
Teams compete in a horse riding challenge that tests their courage and ability to create content in challenging environments.
Final four contestants compete in a series of challenges designed to test their creativity, authenticity, and ability to express unfiltered opinions.